Every interaction you have matters! Every interaction you have builds or damages the relationship.
Schools have not traditionally thought of themselves as organizations with customers or brands. But of course we are. Today more than ever we are the topic of conversation in the neighborhood, on Facebook, on Twitter. Our students, our staff, our parents, and our community have a broad platform from which to share their experiences in our schools. We are telling our stories, and they are telling our stories.
Each time we answer the phone or greet someone at the door of our school, we make an impression. Each time we say hello in the drop-off lane or greet a student by name in the hallway, we make an impression. We nurture the relationship, or we damage the relationship.
We know that we are able to do more positive things for our students when we have positive relationships with them. The same is true for our staff and for our families. Are we focusing enough on building those relationships?
It’s a busy time. As we roll into October, it gets even busier. Fall sports are in full swing. Parent teacher conferences are right around the corner. The end of the quarter means assessment and grading and report cards. It can get overwhelming.
I know that for me, the busier I get, the more likely I am to rush my interactions with people. I get focused on my tasks and forget my relationships. I am setting a goal for October to stay focused on people, to nurture the relationship in all of my interactions. I hope you’ll join me.